Along with comScore, today we announced the largest ad study of its kind. The study investigated how effective ads were when placed in various environments. We took a hard look at levels of engagement for major brands including Doritos, GE, Hyundai and Toshiba. More on our perspective and implications for the online video ad industry here:
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We’ll also be at OMMA Global this week. You can find us in booth #301 or join the panel Creative: Coming Soon to a Small Screen Near You — Better Video Options moderated by our own Troy Young at the event.