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Maximizing Brand Lift with Online Advertising

Along with comScore, today we announced the largest ad study of its kind. The study investigated how effective ads were when placed in various environments. We took a hard look at levels of engagement for major brands including Doritos, GE, Hyundai and Toshiba. More on our perspective and implications for the online video ad industry here:

We’ll also be at OMMA Global this week. You can find us in booth #301 or join the panel Creative: Coming Soon to a Small Screen Near You — Better Video Options moderated by our own Troy Young at the event.