Learn about your audience and traffic patterns

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Google Analytics is an incredibly powerful tool for understanding your traffic and audience. But with so many reports and options it can be overwhelming at first. If you're new to Google Analytics, completing the self-service Google's Analytics Academy Training is a great place to start. Units 3 and 5 are the most important to tackle (consider these as required knowledge and the others as optional). 

Have fun slicing and dicing your data!