What We're Reading - April 28, 2015

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Ad Age, "Mike Bloomberg Appeals to Advertisers at His Company's NewFronts Pitch"

Ad Age, "Refinery29 Fetches $50 Million Investment from WPP and Scripps"

Ad Age, "Yahoo Aims for Millennials With 18 New Shows, Says CEO Marissa Mayer"

Ad Week, "BuzzFeed's New Revenue Chief Says There Are 3 Reasons People Share Its Videos"

Ad Week, "Facebook Adds Donate Button Atop News Feeds to Aid Earthquake-Ravaged Nepal"

Ad Week, "Yahoo's Marissa Mayer Is Looking for the Ultimate DJ, and Advertisers"

Ad Week, "Bloomberg's New Publishing Platform Is 'Like Tinder for Video'"

Ad Week, "Mobile Ads Now Recommend Videos Based on What News You're Reading"

Ad Week, "Why BuzzFeed Is So Good at Finding Millennials Online"

Ad Exchanger, "As Hype Around Native Mobile Video Advertising Grows, Key Challenges Loom"

Capital New York, "Kinsey Wilson’s quick rise at the Times"

Capital New York, "Buzzfeed pushes data, scale and ‘Miracle Berries’ at NewFront"

Capital New York, "Bloomberg touts ‘very wealthy’ subscriber audience in inaugural NewFront pitch"

Capital New York, "Google to launch $150 M. partnership with publishers"

Capital New York, "Times pushes virtual reality, video series at its ‘NewFront’"

Digiday, "NYT's NewFronts pitch: Did we mention the storytelling?"

Digiday, "WSJ now has a 40-person video team cranking out over 150 videos a month"

MediaPost, "ANA Advises Advertisers To Make 'Measurably Viewable' New Digital Ad Currency Standard"

MediaPost, "ComScore, CIMM Unveil Cross-Measurement Results"

Medium, "The one word journalists should add to Twitter searches that you probably haven’t considered"

Nieman Lab, "Esquire has a cold: How the magazine is mining its archives with the launch of Esquire Classics"

Nieman Lab, "What are the boundaries of today’s journalism, and how is the rise of digital changing who defines them?"

WWD, "New York Times Unveils New Video Initiatives"

WWD, "Refinery29 Raises $50 Million"