What We're Reading - April 27, 2015

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Ad Age, "Apple Watch Creates Wrist-y Business for Publishers, Advertisers"

Ad Age, "Pinterest Makes It Easier for Brands to Post Pins, Buy Ads"

Ad Age, "ANA Forum Shows Advertisers, Agencies Far Apart on U.S. Rebates"

Ad Age, "To Engage Audiences with Storytelling, Don't Just Think Like a Pop Star"

Ad Age, "State of the Agency Market: What You Need to Know"

Ad Week, "Here's the Most Fascinating Slide From BuzzFeed's 2008 Pitch to Investors"

Ad Week, "Pinterest Opens Up to Brands With New Ways to Plan Posts and Buy Ads"

Ad Week, "Mobile Will Be Huge at the NewFronts, but Presenters Will Talk About It Differently"

Ad Week, "As 2015's Digital Content NewFronts Kick Off, We Celebrate the Era of Unprecedented Choice"

Business Insider, "Mobile and social are fueling massive digital-video advertising growth as dollars shift away from display ads"

Capital New York, "Fusion shuffles digital editorial team"

Digiday, "How PopSugar went from zero to 14 mil. Facebook video views a month"

Digiday, "The Amazon vet who is bringing order to Time Inc.'s tech sprawl"

Medium, "Nobody Famous"

NY Mag, "Today Is the Last Day of WWD’s Print Daily"

NY Times, "In Defense of the Listicle"

Variety, "NewFronts 2015 Preview: Digital Players Push Superiority to TV"

WSJ, "The Future of Advertising: Farewell, Mass Marketing"

WSJ, "Pinterest Launches Marketing Developer Tools"

WSJ, "Yahoo, Katie Couric Tweak the Recipe"

WWD, "Style.com Said Being Folded into Vogue.com"

WWD, "White House Correspondents’ Dinner Attracts Celebs, Politicians"

WWD, "Variety Hosts Women in Power Luncheon"

Zeldman, "WHO’S AFRAID OF THE BIG BAD MEDIUM?"