What We're Reading - April 22, 2015

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Ad Age, "Yahoo's New Autoplay Video Ads Will Only Cost Advertisers After 3 Seconds"

Ad Exchanger, "Verve’s New CEO: ‘Location Is The Sweet Spot Of Mobile Advertising"

Ad Exchanger, "Defining Viewability: ‘The Opportunity To Be Seen Can’t Tell You If An Ad Worked Or Not’"

Ad Exchanger, "Yahoo’s Q1: Mobile Revenue Surges, But CEO Mayer Cites 'Increased Pressure' From Programmatic"

Ad Week, "The Boys Club of Chief Creative Officers Finally Gets Some Female Faces"

Ad Week, "Why Fashion Publishers Are Taking Over Coachella"

Ad Week, "Teen Vogue Debuts Condé Nast's First Sponsored Cover Ad"

Capital New York, "Gannett to call broadcast and digital business ‘TEGNA’ following spin-off"

Capital New York, "New York Times travel column ‘36 Hours’ to become a TV show"

Digiday, "Like it or not, autoplay video won"

Digiday, "Mashable’s community-first Instagram strategy is paying off"

Digiday, "With a new design, The Atlantic eschews infinite scroll"

Inma.org, "5 reasons publishers should think twice about Facebook’s tempting offer"

NiemanLab, "After the launch of its long-awaited web redesign, The Wall Street Journal hopes to spur innovation"

NiemanLab, "Newsonomics: The Wall Street Journal is playing a game of digital catchup"

NY Times, "Yahoo Shows Growth in Mobile Advertising, but Results Miss Estimates"

The New Republic, "How Click Farms Have Inflated Social Media Currency"

The Verge, "BuzzFeed has already made a cute animal app for the Apple Watch"

The Verge, "Facebook tilts the News Feed algorithm back to your friends"

Variety, "Vice News to Bow Personal-Finance Show for Millennials, Sponsored by Bank of America"

WSJ, "CMO Today: Comcast, Hulu and the DOJ"

WWD, "Time Inc. Reveals Compensation for Top Execs"