Momentum Builds for Tempest, Say Media’s Modern Publishing Platform

It's the online home to a broad range of publishers - and many more are on the way.
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It's the online home to a broad range of publishers - and many more are on the way.
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The NY Times' Snow Fall piece that debuted in 2012 set a standard for what was possible for a feature-article layout in digital - but it took six months and north of $100,000 to make. Fast-forward to 2014 and now we’re able to create those beautiful digital media experiences much faster and cheaper – and put those tools in the hands of thousands of editors for free.

That’s the promise of Tempest, Say Media’s platform that powers digital magazines such as Fashionista, xoVain, xoJane, ReadWrite, Bio.com, Lifetime Moms and many, many more.

This combination of user-friendly, design-forward technology, hands-on customer service and access to state-of-the-art premium ad products - at no cost - is fueling rapid growth for Tempest. Popular sites like Beauty Editor and House of Brinson have recently launched on the platform. (Beauty Editor founder Michelle Villett loves Tempest so much she wrote about the launch here.)

Rachel Ray is the latest publication to go live on Tempest.

Rachel Ray is the latest publication to go live on Tempest.

Now Tempest is also the online home to a broad range of publishers, including one of the biggest names in food, lifestyle and media: Rachael Ray. The much-loved cook and lifestyle expert's umbrella site RachaelRay.com is leveraging Tempest to create a beautiful online experience that ties together content from across her brand, providing a beautifully redesigned hub for fans who want to tap into Rachael’s recipes, videos, merchandise, philanthropic initiatives and more.

And many more publishers are on the way.

In the coming weeks and months you’ll also see Ape to Gentleman (a premier men’s style site in the UK), Acquire Mag (a site devoted to men’s style and gadgets), BeautyGeeks (a favorite beauty site for millennials), College Fashion (the first site for fashion for college students), Daytime Confidential (the leading daytime soap community), Mom Spark (an online community for moms), and Pacific Standard launching on Tempest.

These sites moving to Tempest get much more than a redesign. Tempest is a huge leap forward in publishing technology that makes it dramatically easier to add new features and roll them out quickly across any site on the Tempest platform. It gives editors a brand new authoring environment to make them more effective and efficient. It’s built on a totally redesigned technology stack that allows for richer interactivity, and lets editors react to real-time data more effectively. It gives editors new tools to tell richer and more interactive stories, giving readers better ways to find and interact with content - and it automatically optimizes pages to look beautiful on any desktop, tablet or mobile device.

Tempest also allows digital magazines to include richer ad experiences in the mix including Say Media’s Adaptive Ads – ads that move seamlessly across mobile, tablet and desktop – and that appear natively in the flow of content. Like flipping the pages in a print magazine, Adaptive Ads are a natural part of the reading experience and give publishers a new way to make a living with some of the most premium ad experiences available – experiences that respect their content and the aesthetic of their sites.

Tempest automatically optimizes pages to look beautiful on any desktop, tablet or mobile device.

Tempest automatically optimizes pages to look beautiful on any desktop, tablet or mobile device.

Finally, Tempest is also bringing traffic and readership improvements to the digital magazines that use it. xoVain saw a 162 percent boost in traffic in the first year after migrating to Tempest. LifetimeMoms has grown from 45,000 unique visitors to over 800,000 since it migrated, while Bio has boomed from 8 million to 12 million.

You can read more about the Daytime Confidential partnership here, Rachel Ray’s announcement here, and coverage on Digiday here.