Crossing the Streams: Tempest Brings Editors' Social Content Inline

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Kevin Shay
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One huge goal of Tempest has been to develop new and compelling ways to integrate social media activity into a site, both for readers and for authors.

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For an author or editor, it's great that your profile page links to your multiple social profiles...

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But for a community-rich site like xoJane which is fundamentally informed by the publisher's personality, we wanted to take the next step and present the best of Jane Pratt's tweets, Instagram uploads, and Disqus comments alongside the rest of the site's editorial content.

Which is why a Tempest site can now include "social streams" in the content feed of a homepage or hub.

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We added metadata to Tempest author profiles that allows easy configuration of which social accounts to pull in for an author from various supported platforms. Items from the targeted accounts are inserted chronologically into the homepage or other hub feed. Appropriate styles are provided for displaying each social network's content in various contexts.

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Not every tweet or comment is suitable for publication on the homepage, and replies might not make sense out of context. So Tempest's social feed configuration includes a hashtag filter. Jane Pratt or any other Tempest editor or author can opt in to displaying a social update on a site by using a predetermined hashtag.

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xoJane is the first site to feature social streams; other sites on the Tempest platform will begin taking advantage of this feature soon.