Cool Campaign: Long Live New York

A beautiful work of art across TV, print and digital aims to make more people organ donors.
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A beautiful work of art across TV, print and digital aims to make more people organ donors.
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Here’s a cool campaign for a good cause running on TV and across the Say Media Network: The animated short film “Long Live New York”, directed by 2014 Oscar-winner Laurent Witz, aims to ignite a movement in New York. It aims to inspire New Yorkers to step-up to help other New Yorkers, and ultimately ensure New York stays strong. #LongLiveNY

The work of art, which features various New York City artifacts in the form of a human heart, is the latest campaign by the New York Organ Donor Network (NYODN) aimed at getting Big Apple citizens to become organ donors.

With help from advertising agency Y&R since early September, unbranded posters in New York City subways have featured an illustration from the film with the tagline “New York is Dying” and the hashtag #LongLiveNY. 

Other elements of the campaign include LongLiveNY.org, a new online hub designed to encourage New Yorkers to register to become organ donors and advocate for the cause, posters on Long Island Railroad and MetroNorth trains and a video spot that will air in local Department of Motor Vehicle offices. NYODN will also ramp up community outreach efforts with tabling events throughout the city.

In addition, the animated film is running on Facebook, Hulu and Say Media. You can read more about the campaign here.