It’s been a great year for awards for the Say Media advertising and editorial teams and the awards keep coming! We just learned that our recent Canon integrated advertising campaign is a finalist for 2 (!) MIN Integrated Marketing Awards.
The original content series for Canon involved four Say Media publications and is a finalist in these 2 categories (and in some pretty good company, too):
Custom Publishing Project
The Economist - GE Look Ahead
Hearst Integrated Media - Estee Lauder
National Geographic Society - Purina ONE Dogs / Nat Geo Custom
Shape magazine – Shape & Special K
Starcom MediaVest Group - Bank of America US Trust: Heritage Meets Innovation
Starcom MediaVest Group - Jim Beam Hornitos: Hornitos Nightlife Concierge
WIRED –The Connective
Multiple Magazine Title Program
Bon Appétit & W Present The Plate in Collaboration with The Lincoln Motor Company
Health/Cooking Light - The Cooking Light & Health Fit Foodie Race Weekend
Hearst Integrated Media - USPS Boxes of Joy
PEOPLE Magazine - Neutrogena Sun & Time Inc.’s PEOPLE, InStyle, People en Español and Health Program
Say Media worked with Mediacom and Canon to craft a truly unique and compelling campaign that helped consumers reach both of these goals, from selection to shooting, by creating awareness of Canon products and educating consumers about how to best use their new equipment. Say Media tapped four design-savvy brands that rely heavily on photography to tell their digital stories. Ben Bowers and Eric Yang of Gear Patrol tap into a discerning male audience; Joy Wilson of Joy the Baker has a unique following of sophisticated foodies; Naomi Davis of Love Taza reaches parents who want to capture and share their family's special moments; and Elsie Larson and Emma Chapman of A Beautiful Mess are a favorite of source of inspiration for women who love fashion and décor.
Winners will be announced on September 19 in New York City. You can read more about the campaign and experience the custom content and video here.
Congrats to the editorial and advertising teams on a great collaboration – and congrats to all the other finalists!