Recently, LinkedIn opened its publishing platform to sixty thousand members so that they can post original content and share their valuable experience. Previously, LinkedIn's publishing platform was only available to Influencers, a carefully curated group of hand selected thought leaders, but now professionals who may not have the clout of a well-known executive, but who have knowledge worth sharing, can also publish their thoughts on everything from what inspires them to the best advice they've ever received.
Of course, those people also have businesses to run, so there hasn't been a huge explosion of content since the publishing platform opened up, but as of last week over 2,000 professionals opted in and started posting.
Because LinkedIn is primarily used for professional networking, we weren't surprised to find that most articles were about hiring, firing, and being a successful employee or manager - but some execs branched out to share there thoughts about marketing, branding, and advertising. Plus, part of being a successful marketer IS about being productive and happy at work, so we appreciate the inside scoop on that as well.
Here are some of the people we enjoy following as well as a few of their best posts.
McKinsey partner leading Digital Marketing Strategy Practice
CEO of Heresay Social
Followers: 120, 365
CEO at Accretive Solutions
CEO at ePals
CEO Likeable Local
Founder at Craigconnects and Craigslist
President and COO at Change.org
CMO at SAP
CEO at Find and Convert
Founder at Content Marketing Institute
Founder of Alltop, Author
Did we miss anyone? Let us know in the comments.