xoVain Launch Party: No Beauty Secrets Here

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To celebrate the launch today of Jane Pratt's new beauty site xoVain, we hosted a party in New York at the Waterworks Showroom on 20th Street. It was a morning of glam fun, beauty confessions and #nobeautysecrets. In that spirit, Jane Pratt also gave a no-holds-barred tour of her bathroom and beauty regimen - in a bathrobe.

Thanks to all who joined us and made it a great launch!

At the launch of @xojane's new beauty site @xovain. This is clearly my natural habitat. #nobeautysecrets twitter.com/adweekemma/sta…

— Emma Bazilian (@adweekemma) March 1, 2013

Rockstar Jane Pratt @xojanedotcom shares some of her beauty faves @xovain launch #nobeautysecrets twitter.com/LeAuraLuciano/…

— LeAura Luciano (@LeAuraLuciano) March 1, 2013

Our own @mwjohnso and @emmaladyrose with @janepratt and @madelinelou at the @xovain launch! #nobeautysecrets twitter.com/HuffPostWomen/…

— HuffPostWomen (@HuffPostWomen) March 1, 2013

Bathrobes and bites! #nobeautysecrets @xovain twitter.com/BeautyNDFeast/…

— Shy (@BeautyNDFeast) March 1, 2013

Read more behind-the-scenes dish about the event (and the site) on Fashionista, Racked, and WWD – and check out the latest on xoVain.