This week at Advertising Week the annual OMMA Awards were announced in New York. The OMMA Awards for Online Advertising Creativity honor those advertisers that push the potential of online advertising creative. They celebrate the year’s most innovative and brilliant online advertising creative, campaigns and Web sites across 65 categories.
We're excited to announce that SAY took home 2 awards for creative work on Remodelista and Zoo York:
Website Excellence: House & Home
Remodelista Remastered by SAY Media for Remodelista
SAY Media’s design team took to redesign the famous home living site in February, transforming it from a single-page blog format to a rich publication that better reflected the site’s editorial direction. With this redesign, the blog could be viewed easily across all platforms and devices. After its successful relaunch, the site launched Gardenista in May, edited by former New York Times columnist Michelle Slatalla. Gardenista hopes to see the same success as Remodelista.
Online Advertising Creativity: Rich Media Campaign
Kate Upton Takes Zoo York by SAY Media for Zoo York
Zoo York is a clothing line that embodies the attitude and lifestyle of New York City’s skateboarding, hip-hop and graffiti communities. SAY Media created a campaign for the brand that showcased the lifestyle through an interactive ad experience that starred model Kate Upton. The campaign drove high engagement: people spent an average of 40 seconds with the campaign. The videos even saw a 50% completion rate, proving that the campaign has hit its target audience.