2012 Creative Arts Emmy Winner

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Congratulations to Wieden + Kennedy for picking up yet another Creative Arts Emmy in the commercial category for creating the amazing "Best Job" spot for Procter & Gamble. You can watch it a thousand times (and we all did during the Olympics) and still tear up.

It's an amazing example of how great brands understand the power of point of view in advertising – and how great advertising really is content. Watch it and weep.