IFBC Panel 2012: It’s Not Selling Out, It’s Getting Paid

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Can you do what you love and get paid to do it? It's a question lots of new independent food writers wrestle with as they're getting started. Turning your passion into a brand that pays the rent is harder than it looks - but very rewarding.

That's why this year SAY is excited to join The International Food Bloggers Conference in Portland Oregon this August 24-26. Organized by Foodista.com and Zephyr Adventures, the IFBC was the first-ever conference for food bloggers in 2009 and has been one of the most popular food blogging events ever since. This year the series focuses on three themes: Food, Writing, and Technology.

SAY's panel is called: It’s Not Selling Out, It’s Getting Paid: The Evolution of Food Publication Monetization moderated by Sarah Stringfellow on the SAY media development team. The panel will cover how to best monetize a brand, discuss the basics of online display media and how integrate custom content programs into a site - all with an emphasis on keeping content authentic.

Two SAY Partners, Tori Avey of The Shiksa in the Kitchen and Gabi Moskowitz of BrokeAss Gourmet will share their experiences of building an online presence, growing their sites, principles of great website design and how they landed book deals. This session will run twice as part of the Technology Workshops from 9am-Noon, Saturday August 25.

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Gabi Moskowitz is the founder of BrokeAss Gourmet, the premier food and lifestyle site for people who want to eat gourmet food without the high price tag. The site features recipes that are always under $20, along with great advice on inexpensive but delicious beers, wines, cocktails and other topics. See our interview with Gabi here.

Follow Gabi on Twitter @BrokeAssGourmet and Facebook

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Tori Avey is the founder of The Shiksa in the Kitchen which explores the history of Jewish cuisine as well as other historical and anthropological culinary topics. She is fascinated by the story behind the food– why we eat what we eat, how cultural foods have evolved, and how yesterday’s food can inspire us in the kitchen today.

Follow Tori on Twitter @TheShiksa and Facebook

As part of the IFBC conference, you'll also be treated to 3 days of engaging sessions by industry leading authors, chefs and bloggers – plus amazing food and wine. You can see the full conference agenda here.

International Food Bloggers Conference

Portland, Oregon

August 24-26

We hope to see you there!