POV vs. USP - IAB Innovation Days

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h1Now that we have wired up humanity, it has never been more important to have something to say.

Troy Young, SAY Media

SAY President Troy Young took the stage at IAB Innovation Days during Internet Week in New York to talk about why point of view (POV) is critical to both content producers and marketers. During his session, Troy outlined the industry shift away from USP (unique selling proposition) to POV, which allows brands to spark a dialogue and connect with consumers in more interesting ways.

You'll find a recap of the 2 day event here, favorite quotes from the day here, or you can watch video of Troy's presentation below.