ad:tech SF: 4 Ways to Use Content to Engage Consumers

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This Wednesday, David Tokheim, SVP Media at SAY took the stage at ad:tech - a two day digital media conference taking place in San Francisco. During David's session, entitled 4 Ways to Use Content to Engage Consumers, he provided four key principles for creating quality digital content: embrace obsession, have a strong point of view, keep it real and make it personal. As an example, SAY Media's own Dogster tapped into reader's love for the TV series Mad Men by re-imagining their favorite characters as dog breeds.