SAY Book Release Party: Inside Apple by Adam Lashinsky

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This Friday, SAY Media is hosting author and tech journalist Adam Lashinsky for an intimate discussion and book signing to honor the release of his new book Inside Apple: How America's Most Admired - And Secretive - Company Really Works:

Among the many amazing things about Apple is how scrutinized it is. Rarely have a company, its products, and its top executive -- the late Steve Jobs -- been so thoroughly examined. And yet, for a corporation so frequently discussed, Apple is poorly understood. Its products are ubiquitous, but information about the institution is scarce -- which is exactly how Apple wants it. Apple steers the conversation to its gadgets -- for sale at an Apple store near you! -- not its modus operandi. InInside Apple: How America's Most Admired -- and Secretive -- Company Really Works, I hope to shine a light on how this company labors to keep the world from knowing what's going on inside its walls, with secrecy, both external and internal, being one of Apple's key tools. It's ironic, really. The business world keeps nattering on about the importance of corporate transparency, yet the most successful company in the world is beyond opaque.

Read More about Adam's New Book on CNNMoney.com

To Join Us, please RSVP to InsideApple@saymedia.com

Inside Apple: A Book Release Party

Friday February 3rd @ 4:00pm

The Delancey Street Theater (map)

600 Embarcadero, San Francisco