Ads We Love: Go Forth 2011

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"Among those who work in advertising, there is an eternal battle between the desire to make art and the imperative to serve commerce. This 60-second film is, to me, a small artistic gem. Right up until that Levi's logo at the end."

Seth Stevenson wrote that in Slate about the first installment in Levi's Go Forth Advertising series – and it's as true about the most recent ad as it was about the first. This latest ad, called "Now Is Your Time," features a poem by Charles Bukowski and scenes of hopeful Berlin youth.

Simple, beautiful, genius.