SAY: Voices Video Series with Zem Joaquin

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Passionate and engaged communities are a marketers dream ... but don't try and pull the wool over their eyes. In this edition of SAY: Voices, Zem Joaquin, dedicated mother and founder of ecofabulous, the definitive site for stylish, sustainable living, discusses the strict standards of her fabulously Green community and the kind of authentic marketing that resonates best with them.