Making Media Work

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Today, at the Changing Media Summit in London - SAY's Troy Young moderated a panel on making media work for publishers & advertisers. Troy was joined by Jean-Paul Edwards of Manning Gottlieb OMD, Gino Fisanotti, Nike's director of marketing in the UK & Ireland, Mat Morrison of Starcom MediaVest, Krista Madden of Handpicked Media and Mark Creighton of Mindshare.

The panelists covered the current state of the media industry and shifts in the way content is created and consumed. They also discussed the ways that leading brands are tapping influence to engage consumers and shape opinion.

Below are a couple of photos fresh from the UK.

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