SAY: MEASUREMENT

Avatar:
Author:
Publish date:
Social count:
0

Matt Rosenberg, VP Solutions, discusses SAY Media's partnership with research firm KN Dimestore to measure the impact of ad engagement on brand metrics. According to Matt, "We have always provided deep behavioral data on engagement with our ad units, but now we can do what no other company can – report on the brand value of engagement." Read more about this industry-first achievement here.